I bet you’re thinking “Really? I’ve been doing this for ___ years. I know how to wash my face!” Ever wonder to yourself why you’re always switching cleansing products? Because you won’t let them do their job. That’s right, ladies and gents. It’s you, not them. When you wash your face, how long are you scrubbing/rubbing for? A couple of seconds, right? Try this: Exfoliate/scrub/suds up with the facial cleanser of your choice and once properly lathered by way of making small circles with your finger tips or SOFT wash cloth across your face, leave it alone. For five whole minutes. Naturally, if you have sensitive skin hopefully you’re already using a cleanser balanced for your skin type. You’ll also want to cut back on the time in which you leave it on your skin and monitor accordingly. We recommend three minutes. Remember that most cleansers contain Benzoyl Peroxide which, is actually a natural compound but has the ability to strip/erode/bleach so exercise caution. The bottom line is that your products can’t work if the ingredients don’t have time to!